The Category Redefining Smooth!
Disrupting the body waxing category, Waxxpot is elevating confidence in a space where everyBODY is welcome!
The Waxing Industry
40%
Waxxpot Customers that are NEW to waxing
$12B
Global Market Evaluation
25%
Revenue generated from male grooming services
9.4%
Projected compound annual growth rate for waxing salons
6.97M
Americans used professional waxing services more than 4x in the past 6 months
Who are our Customers
(almost) EVERYbody
From
Unsaturated Industry
With
Recurring Revenue Model
Our business is inherently recurring – hair grows back! And, with extreme brand loyalty almost half of our customers wax with us on a monthly basis.
Our Customers Love Us
4.8/5 Star Rating
Differentiators
Our growth! When others took a hit during covid not only did we not close a single store, but we grew our national footprint (and AUV)!
Our two wax formulas! With both hard and proprietary soft wax – We provide our customers with a comfortable and expedited experience.
Our team of industry experts! Our team’s experience is unparalleled with decades of combined franchising experience.
Our male customer base! We have created an environment of inclusivity that the male customer feels empowered to join.
Our Territories! We are building a brand with each market’s unique infrastructure in mind – mitigating cannibalization by taking into account each market’s unique demographics and psychographics.